Microsoft files further adware patent

Posted by   Virus Bulletin on   Sep 14, 2007

User behaviour monitors could be used to target ads.

Following a patent application disclosed some months ago, details have been released of another adware scheme patented by Microsoft. This time, the idea is to monitor the behaviour of users to deduce the kinds of advertising that would be most effective at any given moment.

The system is based around a task-oriented view of computer use, with the user's actions watched for given tasks. An example is given of a user browsing to a folder full of MP3 media files - such browsing would alert the adware monitor that the user may need MP3 playing software, decoders, soundcards or other related items, and the appropriate advertising could then be displayed in a popup.

Some adware watchers have speculated that Microsoft could be patenting such ideas in a bid to prevent intrusive adware firms from implementing the techniques described, but in this case the deep level of system access required, and in one instance the words 'components may be integrated directly into the operating system', seem to imply more radical plans.

The full text of the patent application is here.

Posted on 14 September 2007 by Virus Bulletin

twitter.png
fb.png
linkedin.png
hackernews.png
reddit.png

 

Latest posts:

VB2019 paper: APT cases exploiting vulnerabilities in region-specific software

At VB2019, JPCERT/CC's Shusei Tomonaga and Tomoaki Tani presented a paper on attacks that exploit vulnerabilities in software used only in Japan, using malware that is unique to Japan. Today we publish both their paper and the recording of their…

New paper: Detection of vulnerabilities in web applications by validating parameter integrity and data flow graphs

In a follow-up to a paper presented at VB2019, Prismo Systems researchers Abhishek Singh and Ramesh Mani detail algorithms that can be used to detect SQL injection in stored procedures, persistent cross-site scripting (XSS), and server‑side request…

VB2020 programme announced

VB is pleased to reveal the details of an interesting and diverse programme for VB2020, the 30th Virus Bulletin International Conference.

VB2019 paper: Cyber espionage in the Middle East: unravelling OSX.WindTail

At VB2019 in London, Jamf's Patrick Wardle analysed the WindTail macOS malware used by the WindShift APT group, active in the Middle East. Today we publish both Patrick's paper and the recording of his presentation.

VB2019 paper: 2,000 reactions to a malware attack – accidental study

At VB2019 cybercrime journalist and researcher Adam Haertlé presented an analysis of almost 2000 unsolicited responses sent by victims of a malicious email campaign. Today we publish both his paper and the recording of his presentation.

We have placed cookies on your device in order to improve the functionality of this site, as outlined in our cookies policy. However, you may delete and block all cookies from this site and your use of the site will be unaffected. By continuing to browse this site, you are agreeing to Virus Bulletin's use of data as outlined in our privacy policy.