David Perry Trend Micro
Customer understanding, opinion and expectation - the least understood area of anti-virus
Many anti-virus customers expect that the anti-virus company that represents them can protect them from any kind of new threat that arises. More expect that they cannot. To what extent are customers, not only at the 'c' level but also at the system administrator, VAR/consultant, and even at the basic end user level, aware of their own part in system security? Are they willing to aggregate and share security information (a la AVIEN)? Do they wish/require vendors to provide them with a fast track to understanding system updates (so necessary in this age of buffer overflow worms and published security exploits)? Do they perceive and understand that there is panoply of new technology for system protection?
David Perry will examine these topics, based on a survey of customers, vendors and end users in a presentation and using research done exclusively for the VB conference.