Email coaching for marketers

Posted by   Virus Bulletin on   Jan 15, 2004

DMA releases quick-glance reference guide for email marketers.

The Direct Marketing Association (DMA) has released a quick-glance reference guide for marketers entitled 'The CAN SPAM Act of 2003: What to Look For, What to Look OUT For'.

The single-page guide provides graphical illustrations to contrast between a legitimate marketing email that complies with the law ('What to look for') and an illegal spam email that does not ('What to look OUT for').

[Unfortunately, to the eyes of one who receives an overwhelming volume of spam on a daily basis (and who doesn't?), both examples look equally offensive - Ed.]

In addition, the DMA is running a series of briefings this month to bring its members up to speed on how to comply with the new federal anti-spam legislation and on 'how to proceed into an uncertain future'. See http://www.the-dma.org/.

Posted on 15 January 2004 by Virus Bulletin

 Tags

twitter.png
fb.png
linkedin.png
hackernews.png
reddit.png

 

Latest posts:

Nominations opened for sixth Péter Szőr Award

Virus Bulletin is seeking nominations for the sixth annual Péter Szőr Award.

Haroon Meer and Adrian Sanabria to deliver VB2019 closing keynote

New additions to the VB2019 conference programme include a closing keynote address from Thinkst duo Haroon Meer and Adrian Sanabria and a talk on attacks against payment systems.

Free VB2019 tickets for students

Virus Bulletin is excited to announce that, thanks to generous sponsorship from Google Android, we are able to offer 20 free tickets to students who want to attend VB2019.

VB2018 paper: Lazarus Group: a mahjong game played with different sets of tiles

The Lazarus Group, generally linked to the North Korean government, is one of the most notorious threat groups seen in recent years. At VB2018 ESET researchers Peter Kálnai and Michal Poslušný presented a paper looking at the group's various…

Book your VB2019 ticket now for a chance to win a ticket for BSides London

Virus Bulletin is proud to sponsor this year's BSides London conference, which will take place next week, and we have a number of tickets to give away.

We have placed cookies on your device in order to improve the functionality of this site, as outlined in our cookies policy. However, you may delete and block all cookies from this site and your use of the site will be unaffected. By continuing to browse this site, you are agreeing to Virus Bulletin's use of data as outlined in our privacy policy.