Posted by Martijn Grooten on Apr 10, 2018
At VB2016 in Denver, Malwarebytes researchers Jérôme Segura and Chris Boyd presented a paper on malicious advertising, or malvertising. At the end of the paper, as they looked at the future of online ads, they discussed new trends in 'advergaming', or in-game ads.
This subject was the topic of a follow-up paper, presented by Chris at VB2017 in Madrid. In it, he looked at various aspects of advergaming, from unreadable EULAs to fake programs that promise to block ads.
Today, we publish Chris's VB2017 paper in both HTML and PDF format; we have also uploaded the video of his presentation to our YouTube channel (with apologies for the missing beginning).
The programme for VB2018, which will take place in Montreal, 3-5 October, will be announced later this week – and we are pleased to announce that Malwarebytes will be partnering the event's evening networking reception on the 3 October!
