VB2017 paper: Exploring the virtual worlds of advergaming

Posted by   Martijn Grooten on   Apr 10, 2018

At VB2016 in Denver, Malwarebytes researchers Jérôme Segura and Chris Boyd presented a paper on malicious advertising, or malvertising. At the end of the paper, as they looked at the future of online ads, they discussed new trends in 'advergaming', or in-game ads.

This subject was the topic of a follow-up paper, presented by Chris at VB2017 in Madrid. In it, he looked at various aspects of advergaming, from unreadable EULAs to fake programs that promise to block ads.

advergaming-fig2.jpg

Today, we publish Chris's VB2017 paper in both HTML and PDF format; we have also uploaded the video of his presentation to our YouTube channel (with apologies for the missing beginning).

The programme for VB2018, which will take place in Montreal, 3-5 October, will be announced later this week – and we are pleased to announce that Malwarebytes will be partnering the event's evening networking reception on the 3 October!

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