VB2017 paper: Exploring the virtual worlds of advergaming

Posted by   Martijn Grooten on   Apr 10, 2018

At VB2016 in Denver, Malwarebytes researchers Jérôme Segura and Chris Boyd presented a paper on malicious advertising, or malvertising. At the end of the paper, as they looked at the future of online ads, they discussed new trends in 'advergaming', or in-game ads.

This subject was the topic of a follow-up paper, presented by Chris at VB2017 in Madrid. In it, he looked at various aspects of advergaming, from unreadable EULAs to fake programs that promise to block ads.

advergaming-fig2.jpg

Today, we publish Chris's VB2017 paper in both HTML and PDF format; we have also uploaded the video of his presentation to our YouTube channel (with apologies for the missing beginning).

The programme for VB2018, which will take place in Montreal, 3-5 October, will be announced later this week – and we are pleased to announce that Malwarebytes will be partnering the event's evening networking reception on the 3 October!

twitter.png
fb.png
linkedin.png
hackernews.png
reddit.png

 

Latest posts:

New article: Excel Formula/Macro in .xlsb?

In a follow-up to an article published last week, Kurt Natvig takes us through the analysis of a new malicious sample using the .xlsb file format.

New article: Decompiling Excel Formula (XF) 4.0 malware

In a new article, researcher Kurt Natvig takes a close look at XF 4.0 malware.

The Bagsu banker case - presentation

At VB2019, CSIS researcher Benoît Ancel spoke about a quiet banking trojan actor that has been targeting German users since at least 2014.

VB2021 call for papers - now open, to all!

The call for papers for VB2021 is now open and we want to hear from you - we're planning for flexible presentation formats, so everyone is encouraged to submit, regardless of whether or not you know at this stage whether you'll be able to travel to…

In memoriam: Yonathan Klijnsma

We were very sorry to learn of the passing of researcher Yonathan Klijnsma last week. Here, former VB Editor Martijn Grooten shares his memories of a talented researcher and a very kind person: this month, infosec lost a really good one.

We have placed cookies on your device in order to improve the functionality of this site, as outlined in our cookies policy. However, you may delete and block all cookies from this site and your use of the site will be unaffected. By continuing to browse this site, you are agreeing to Virus Bulletin's use of data as outlined in our privacy policy.